ReachLocal Continues Expansion and Grows to 54 Offices.

ReachLocal Adds Local Sales Offices in the United States and Australia to Offer More Local Advertisers Online Marketing Products and Services via ReachLocal's Advertising Platform and Direct Sales Force

WOODLAND HILLS, Calif. -- ReachLocal, Inc., (NASDAQ:RLOC) a leader in local online marketing solutions for small- and medium-sized businesses (SMBs), announced today the opening of direct local sales offices in Adelaide, Australia; Cincinnati, Ohio; Fort Worth, Texas; and Parsippany, N.J. This office expansion brings ReachLocal to 54 direct local sales offices in North America, the United Kingdom, Australia and Germany.

"We continue to expand our market presence and our feet-on-the-street salesforce of IMCs to meet continuing demand from SMBs for our solutions," said Zorik Gordon, co-founder and CEO of ReachLocal. "A key part of our long-term model is the strategic expansion of our presence into new markets, and we are on track for such expansion this year."

The opening in Adelaide represents the fifth ReachLocal office in Australia, joining operations in Sydney, Melbourne, Brisbane and Perth.

This brings the total direct local offices opened in 2011 to seven, including the three offices opened in the first quarter: Milwaukee, Wis., Kansas City, Kan., and Berlin, Germany.

For more information about ReachLocal, visit http://www.reachlocal.com or email info@reachlocal.com.

About ReachLocal

ReachLocal, Inc.'s (NASDAQ: RLOC) mission is to help small- and medium-sized businesses (SMBs) acquire, maintain and retain customers via the Internet. ReachLocal offers a comprehensive suite of online marketing solutions, including search engine marketing (ReachSearch[TM]), Web presence (ReachCast[TM]), display advertising (ReachDisplay[TM]) and remarketing, deal commerce (ReachDeals[TM]), online marketing analytics (TotalTrack[R]), and assisted chat service (TotalLiveChat[TM]), each targeted to the SMB market. ReachLocal delivers this suite of services to SMBs through a combination of its proprietary technology platform and its direct, "feet-on-the-street" sales force of Internet Marketing Consultants and select third party agencies and resellers. Bizzy[TM], a personalized local business recommendation engine, is a wholly owned subsidiary of ReachLocal. ReachLocal is headquartered in Woodland Hills, CA, with offices throughout North America and in Australia, the United Kingdom and Germany.

Caution Concerning Forward-Looking Statements

This document includes certain forward-looking statements. These statements are based on the current expectations or beliefs of management of ReachLocal and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements herein due to (1) changes in economic, business, competitive, technological and/or regulatory factors, (2) failure to compete successfully in a highly competitive and rapidly changing marketplace, (3) failure to retain key employees, and (4) other factors affecting the business operation of ReachLocal. More detailed information about these and other factors that may affect current expectations may be found in filings by ReachLocal with the U.S. Securities and Exchange Commission. ReachLocal is under no obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events or otherwise.